This wasn't AMD. AMD didn't chance the 480 price in the UK lol.
Yeah! It's more a complaint at performance than pricing to be honest since as you said they didn't really have much say over pricing. There may be logic in buying the 8gb card over a 390 or 970 in terms of new tech, but they didn't really redefine that price range. This is why if I was to buy this card (I was literally about to pull the trigger before the 4gb card pricing changed here) it would definitely be the 4gb card.
got to wait till tomorrow now