They may be the latest drivers but I will be shocked if there aren't new/better drivers for gaming vega when it launches..... Do people really think that there won't be another driver update between now and vega gaming release day?
It doesn't matter "that" much though, mindshare/branding etc. is far more important.
I will use the case of mobile phones again as it is probably easiest to explain just how important branding etc. is.
Take the HTC one m7 and the galaxy s4.... The HTC one m7 trashed the galaxy s4 in pretty much every expert review out there and even was more popular on forums such as this but at the end of the day, Samsung have this brand perception of being better and also far larger and as a result, they still sold a **** load more than what the htc one m7 did despite the one m7 being a universally better product.
You just have to look at apple/iphone, yes they make great products but they aren't "that" good especially for the money but due to their branding/mind share and everything, they have people "religiously" follow and buy whatever they do, heck, a lot of people can't even afford to buy the products and take out loans just to be able to buy their products hence why there was even a documentary on the "apple religion", that is just how important mindshare/branding is.
Also, you just have to look at these 2 tech giants (apple and samsung), they have made plenty of big mistakes for release day reviews/purchases as well but due to them and the brand perception they have, these issues are overlooked, AMD can only dream of having such brand power.
So yes, launch day reviews etc. is important but there are other things that are far more important and unfortunately I don't think AMD will ever get to where nvidia is for brand power.
Also, another thing, look at youtubers, they have massive influence on brand power etc. (and companies such as EA, samsung etc. see this hence why they are now "exploiting" them too). The vast majority youtube gamers/twitch streamers all use nvidia/intel hardware and these companies often partner up with them to do giveaways on a monthly basis.
But that is the point - the launches are better and first impressions count. Its the same with things outside computers too - things like cameras,etc or basically even things like cars.
Its why this all irritates me so much,AMD probably has spent a decent amount of money on the GPUs,cards and developing new tech,only for them to fall at the last hurdle. The R9 290X/R9 290 are a prime example of that - a slightly better cooler and no quiet mode,and Nvidia would have been pushed far more.
Its the same with this card,they should have just been honest and said the gaming drivers were not representative of final performance, as they don't utilise all the new features we have developed yet,and a proper gaming optimised driver would be released at the same time as the RX Vega.
It doesn't matter "that" much though, mindshare/branding etc. is far more important.
I will use the case of mobile phones again as it is probably easiest to explain just how important branding etc. is.
Take the HTC one m7 and the galaxy s4.... The HTC one m7 trashed the galaxy s4 in pretty much every expert review out there and even was more popular on forums such as this but at the end of the day, Samsung have this brand perception of being better and also far larger and as a result, they still sold a **** load more than what the htc one m7 did despite the one m7 being a universally better product.
You just have to look at apple/iphone, yes they make great products but they aren't "that" good especially for the money but due to their branding/mind share and everything, they have people "religiously" follow and buy whatever they do, heck, a lot of people can't even afford to buy the products and take out loans just to be able to buy their products hence why there was even a documentary on the "apple religion", that is just how important mindshare/branding is.
Also, you just have to look at these 2 tech giants (apple and samsung), they have made plenty of big mistakes for release day reviews/purchases as well but due to them and the brand perception they have, these issues are overlooked, AMD can only dream of having such brand power.
So yes, launch day reviews etc. is important but there are other things that are far more important and unfortunately I don't think AMD will ever get to where nvidia is for brand power.
Also, another thing, look at youtubers, they have massive influence on brand power etc. (and companies such as EA, samsung etc. see this hence why they are now "exploiting" them too). The vast majority youtube gamers/twitch streamers all use nvidia/intel hardware and these companies often partner up with them to do giveaways on a monthly basis.