Data point, had sky Q with extra multi room box from a deal last year, box sets and sports HD, which was £35 a month. Cancelled 6 weeks ago and it went offline 2 weeks ago. Best offer they made was for £52 a month, a 50% discount supposedly. They offered this 2 weeks before it went offline and no correspondence from them since.
I turned it down and went instead with the current Virgin Media offer which has £250 quidco on the VIP bundle (2 boxes, same as sky in that respect). Get everything I was getting with sky incl BT sport in HD effectively for £35 a month (it's £90, then the £250 cashback reduces this to £70 and as I was paying £35 for VM broadband standalone anyway the delta for the TV is £35).
Had got used to Q, but the virgin box does certain things better - favourites menu, ability to go back to the EPG in the menu selection you were just in rather than main menu, dedicated last channel button on remote.
I like to watch the footie and given sky charge £30.99 for BT sport in HD I consider this a bargain.