easier to delid and use LM on and then slap a water block on and get some mad 5.3GHz performance out of them instead of dealing with the rather pathetic soldering attempt on the 9900K and then it's VRM munching power draws. Hell a 9900K draws similar power to my 1950X FFS. Fast it is, that's undeniable, efficient, well no it's not efficient. Also to say TR4 is poo at gaming, that's a bit of nonsense too. In some scenario's it's sub-optimal just like in some scenario's the 9900K is sub-optimal. Anything running at 1440p or higher is mostly GPU limited anyway, there are a small minority of games that require high single core IPC/Frequency and they are best on an Intel currently. If the 3xxx releases with specs close to those leaked, Intel's IPC/Frequency lead disappears and suddenly there's no reason to get them over the AMD's at all. Features are worse, speed worse, multi-core perf worse etc. The final part of the puzzle will be to get dev's to optimise for AMD too and remove the final Intel optimisation hurdle from the list.