SKY are getting desperate IMO, and things are only going to get worse as the recession continues, inflation and mortgage payments go through the roof, and obviously the next 2-3 years at the very least are going to be horrendous for energy bills. The cost of greed crisis is not going to end overnight, in fact I just see these huge corps and businesses just brazenly charging what they like because the know the tories will make the tax-payer pay for their profits.
Just like they have done with energy bills. There's been a windfall-tax but it's been levied on the taxpayer.