Or probably the only one to accept modern day bad pricing. Last time I bought a GPU, midrange was half that cost and high-end (excluding Titan tier) was a smidge more than what is midrange now. With current gen, 7800XT was a hard sell above £500 but becomes a popular option when it dropped below. Meanwhile the 4070... NGL I don't even consider them, IMO its a hard sell even at £400 due to 7700XTs going for £350 and below. Nvidia's current GPUs are so bad for price-to-performance that I don't consider them and things like DLSS are actually a mark against them for me. We shouldn't need to use upscaling technology to get reasonable performance and yet some how Nvidia has normalised it to justify the lower VRAM on their cards. It's just as silly to me that there's folks defending DLSS as a value add, than folks defending poor pricing.
Anyhow, my point with the 8800XT is that we need improvement in price to performance from what we have now. If priced £599.99... that's barely better than buying a 7900XT right now.
Also a lot of folks who'd be looking to buy this sort of GPU, have their own upper price limits at £500 anyway.