Why?
Vega 64 is £399 for our cheapest one, Sapphire is £479 and Asus over £500, they are all flying off the shelf, hence why we have to put prices up to try and secure more to slow the damn things down from selling out. Were still pretty much the cheapest even with higher prices.
If AMD bring a faster product for same money, why does it need to be cheaper? It does not!
If you want cheaper for whatever reasons they have RX590, 580, 570 and 560 all for less which are also very capable performing products.
Also 590 just released, its $250, anyone who thinks AMD is releasing a card with double the performance nearly for same money, must be smoking something really good.