I don't know why otherwise a CPU would be released at say 4ghz if it easily overclocks to say 5Ghz(on air). Overclockerss may think "awesome", but I'd be happy to buy one already at 5Ghz from the factory with zero oc headroom.
It's about hitting a power use envelope, once you overclock you basically use more power and also the efficiency of said chip drops to levels that may not fit countries or regions regulations on power use or the companies that manufacture ready built computers as they normally use cheap PSUs and want to stay at a certain power use level.
This is why for example Plasma TVs stopped being manufactured at 1080p as they didn't fit into the new power regulations for countries and regions around the world if they went to 4K with Plasma.
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