Way to miss the point the post was leading to cat.
I got a 970 for £174 after selling free bundled games on.
You want your brand recognition to increase, do a 970 to NV like they did to the 290-they destroyed it as cheap boards were as low as £220ish with games when it performed similar to 290X levels.
NV obviously don't have to do anything with their market share until it changes and a £250+ 590 won't change perception no matter the games.
Oh come on,yet you conveniently forgot what the R9 290 and R9 290X did to Nvidia pricing too??
There were even some aftermarket R9 290 cards for just over £300 in 2014,which were cheaper than the GTX780. It had no effect.
People on US forums were pushing similar priced GTX960 cards over those reduced price R9 290 cards.
The RX470 was similar priced to a GTX1050TI and was 40% faster but people bought the latter.
The £158 RX570 was a similar case but with double the VRAM and three AAA games.
So in the end anyone looking at price/performance would be looking at AMD. The rest don't care.
Also what you are saying didn't work. It didn't work with the HD4000 and HD5000 series. It didn't work after the R7/R9 series had the massive game bundles and were undercutting the Kepler based cards. Nvidia still outsold AMD/ATI.
Like even in your case you used AMD pushing prices down to buy a cheaper Nvidia card. Did you buy the cheap R9 290? Nope. Hence proving what you say didn't even work with you.
Then you sideways defend Nvidia GTX1060 pricing which does not even offer any games. Has less VRAM,and the RX580 looks to be moving ahead and has cheaper deals.
So they drop the RX590 to £150 with 3 AAA games,and guess what??
All the people buying them probably might have already considered an AMD card with the current pricing tiers anyway.There are so many RX570/RX580 deals in the last month on HUKD.
All the others,would wait and see if the Nvidia GTX1060 drops a bit more and will buy that instead.
It sucks but this is the way it is. Its why I even think Navi will have a hard time - even if it would offer GTX1080 level performance for £250 and decent power consumption,the RTX2070 would outsell it at £450.
Shrugs.