I was seriously worried for the future of Williams in Formula 1, as I wrote last month, but today it feels like a huge weight is lifted from its shoulders with a new title sponsor deal with ROKiT. And it’s not just got itself a new sticker and a cheque to cash…
In an amazing coincidence, ROKiT co-founder Jonathan Kendrick worked on Alan Jones’s car at Williams in 1978 as a Goodyear tyre engineer. In between times, Kendrick has been a serial entrepreneur businessman and quips he’s “lost two fortunes, this is my third, and my wife says you’re never losing it again!” Well, Formula 1 is certainly a good way to turn a large fortune into a small one, but his never-switched-off mindset will be perfect for this sport.
Expelled from school at 15, his drive appears based on a fierce desire to build something from nothing. Well, Williams was rock bottom of the F1 standings last year, so it looks like it’s found its perfect match – if the investment matches his ambition.