If you (or other retailers) were only announcing and taking pre-orders for rock solid guaranteed stock, say, two weeks in advance, then I wouldn't see any issue with paying in full but also what I'm getting at is that manufacturers should guarantee the supply chain and date of delivery, only when they are absolutely 100% able to supply on the said dates. That way, you as a retailer would know 100% that you could start to take pre-orders 2 weeks in advance paid in full, or smaller deposits before the two week point and the rest of the payment at the two week point. This would also allow two weeks for you to contact anyone in cases where card payments fail. I'm always available, as are most people these days, particularly if you have that two week window. With the tech we have for communication today the world is a tiny place, I don't think there is ever a time when I can't be contacted and most people are likely to be the same.
I know it's not OCUK that are to blame for this delay so please don't take my comments the wrong way. I just hope Acer hurry up and get the stock out to you. Hopefully it will be waaaayyyy before the new ETA but I'm good with the Sonicmaster until the 4K goodie truck arrives.
But if all a Etailors work on two weeks before a guaranteed date, then anyone could do the job. OcUK (myself) digger for this info from Acer and was first world wide to put it up for sale and as such OcUK is the company everyone talks about, good and bad. Being first to market is what OcUK is known for and what so many of our customers love, we're not about to give up that edge over our competitors.
It would never work either because at somepoint one etailor would put for pre-order before two weeks were up so they could claim be first, so it would be impossible to control.
Also by us being first means we win majority share, on the Acer 4k G-Sync we have 2/3 of the overall UK stock landing.
We bring our customers traditionally the latest products first both to pre-order and on the shelf.