They priced them that way because there was competition. From reading your previous posts this seems to be something you still refuse to acknowledge. Whilst it's perfectly common sense that ATi can't charge what ever they want for the new cards, they will be able to charge more and people will pay it. As I said before, this is called price elasticity of demand, and this is what I expect will happen.
It's not competition that drives the price in such a manor as you seem to think though.
As has already been mentioned, ATi are still competing with nVidia regardless of the cards they have out.
They're competing for marketshare. Product competition is only one aspect of competition between competing companies.
ATi, according to your theory could have released the 3800s and 4800s at far higher prices and still sold well.
Did they? They didn't and there's no reason they should do so now.
ATi/AMD was to maximise their marketshare, and now would be a great opportunity to do so.
There is no nVidia alternative, they could stand to claw back a large amount of the market if they price their cards good.
As for performance relative to price, that's also not true.
The 3870X2 is roughly the same speed as a 4850, yet the 4850s released at $199 + VAT ( I paid £120 each for my 4850s).
So that's the same performance as a 3870X2 for less than half the price the 3870X2 was going for.
As I keep having to repeat, there are very good reasons why I'm saying the things I am.
There are examples of ATi doing what I'm saying I expect them to do again.
Some people are pulling numbers out of their ass on here because they don't understand how the market works.
The very fact that people are STILL saying 'they'll price it as high as they can' is an example that they don't know what they're talking about.
With Leejd being a qualified accountant, and also agreeing with my views on the situation, I'm not qualified, but I like to think I have a lot of common sense, so for a qualified account to tell me that I've got it spot on says to me even more that people are making it up as they go along.
This isn't about me being right, it's about using your brain when you make conclusions, and if you don't understand how the sale of products works then don't make outrageous claims that have no substance to them.
I had the SAME conversations with people about the 4800s, they were calling me foolish and overly optimistic, it's not about optimism it's about what makes the most sense.
I got called a nutter for stating that I thought ATi's 4800s would be $199 and $299.
Turns out I was right about that. Not becuase I'm 'right' as such or that I predicted it, but I made an observation of the situation and came to a sensible conclusion.