They priced them that way because there was competition. From reading your previous posts this seems to be something you still refuse to acknowledge. Whilst it's perfectly common sense that ATi can't charge what ever they want for the new cards, they will be able to charge more and people will pay it. As I said before, this is called price elasticity of demand, and this is what I expect will happen.
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58XX pricing rumour :-(
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They priced them that way because there was competition. From reading your previous posts this seems to be something you still refuse to acknowledge. Whilst it's perfectly common sense that ATi can't charge what ever they want for the new cards, they will be able to charge more and people will pay it. As I said before, this is called price elasticity of demand, and this is what I expect will happen.
Kylew, whilst I agree with most of what you are saying, you are not allowing for one important factor. ATI may well be pricing these cards at $199 and $299 but unfortunately retailers will sell them at a price point the market will bare. To the shops its supply, demand and competition. Supply most likely will be low, demand will be high and as a DX11 compliant video card competition currently is none existent.
Associate
Associate
Appologies if I have put a dent to your pride.
Now we know that you are the greenest and most frugal person on this forum. Lets just leave it at that as it's totally irrelavent and it's going completely off topic. You do what you want with you money and we careless.
Man of Honour
One hopes this is better than NVIDIAs attempt at a 5800 
Soldato
The only person who has gotten upset about what i posted has been you.
I didn't see anyone else complaining.
I do what i like with my money because i don't careless about what others think about what i do with my money.
You think i posted what im willing to pay because i thought people cared.
Another lesson for you in the difference between knowing & caring.
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Soldato
The prices that im willing to pay are what put ATI back in the race with the 4xxx.
Its not about what the few are willing to pay but what the majority are.
Some may think its ok to charge £900 because people still buy them but most do not buy them.
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I'm a qualified accountant and I agree with Kylew post. ATI have the opportunity to increase market share if priced at the disclosed levels. The mainstream market is more lethargic (sticky) than the enthusiast segment which means ATI are likely to hold on to any market share they gain even after NVIDIA release their own cards (unless their cards are much much better).
yeah...
but i know something if the 5850 is over £200 i won't upgrade.
how much was the 4850 on release?
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When was the last time you saw a company operate on the ideal of making profit off the sale of a larger number of items at a lower price? in reality it doesn't work out so well... you end up running very tight margins - it might work in the short term or for smaller companies - but no large company wants to operate for any length of time exposed like that - a lot of the potential gains are absorbed by the higher operating overheads - and if your not careful a dodgy batch or a high return rate can wipe you out.
As I said before there seems to be a lot of naive ideals being put forward that simply don't exist in the world of business.
Soldato
i didn't pay any attention to the 4850
But i think the 4870 came in at £180-£190 before it shot up.
some have more money than sense.
products have a vale limit.
personly anything over £150 is to much for a card, but thats just me because i don't have a lot of money.
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Soldato
The thing is Roff we don't know the real margins.
Look at the price of the 4xxx card now & im sure no one in the chain is making a loss.
ATI wanted to bring down the price even lower because its after the market & ATI Partners said no because they are selling great at the price as they are.
Associate
Frankly, I find your post rather laughable. You don't seem to be able to differentiate between complaining and explaning. I was explaining why prices will always sit outside of your comfort zone. You can sulk about it, but it won't change a thing.
I don't even have time for console games let alone get upset about about your feelings and opinions?
I too can live an extravagant life, but I rather not boost about it.
Lesson for you is, not to contradict yourself. You replace a fridge with a dent, leave everything on 24/7 etc yet you get all upset and serious about ATi's pricing?
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Soldato
Im not upset you are.
You don't seem to understand that it didn't need explaining to me.
It was not a formal post to Retailers & ATI requesting those prices.
I didn't ask for an explanation as i already know how the market works. i was not born yesterday
.What price they will come in at is not upto me.
I was not boasting as i don't normally talk about my extravagant life until the need arise as to clarify your misunderstanding about afford & willing.
I'm not upset about ATi`s pricing, im just not willing to pay more for that product.
replacing a fridge with a dent, leave everything on 24/7 etc is what im willing to pay for as its my freewill set by me just as what im willing to pay for an ATI card is down to me as im not forced to buy it. So there is no contradiction.
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Caporegime
£280's a cracking price imo 
Associate
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Hopefully they come down abit once they are released .
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Soldato
Seem's okay to me.
Soldato
£280's a cracking price imo
That really depends on performance of the card, i mean going just over 300 is probably into Nvidia territory when they release their cards aswell so..
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