What's worrying is not just about the 970, but the concern is if Nvidia really can get out of this without needing to do anything to make up to the 970 users who essentially bought something that's falsely advertised (it's missing 8 ROPS!), then what's stopping them from letting the same thing happen again for future releases?
I think they are more likely to play this down / sweep it under the carpet by focusing some of their attention on to other press releases.
I don't see them making exactly the same **** up again.