Amazon Prime was supposed to get you "special treatment". But the more Prime subscribers there are, the less special you are. Amazon wants everyone to be a Prime subscriber, in which case nobody gets special treatment.
If this thread is anything to go by, Amazon have been very successful in getting people to buy Prime. Surprisingly successful, imho. I wouldn't be surprised if they simply can't achieve next-day service due to the demand from millions of Prime subscribers.
So next there will have to be something like "Prime Plus" to offer really, honestly, promise-we'll-do-it-this-time next-day deliveryOnly £129 per year
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but if you dont get your item next day, then you get a month for free.
some p[eople continually order small items just before the shipping deadline in order to get free months