They had it all sorted, and TV show piracy just wasnt worth the effort. Then they all got (more) greedy, and rather than put new shows on existing services, they created new ones. No one is going to subscribe to dozens of these services, so piracy will very much still be a thing and they only have themselves to blame really. we have prime, netflix and disney, so we pay our way. I wont pay for TV with Ads though, its one or the other for me, so primes days might be numbered, but the prime delivery is very useful indeed.