What exactly can they do?
nVidia rushed their card out, everyone screamed for AMD to follow up quickly otherwise they would 'lose'. AMD did follow up and the inevitable is inevitable.
TSMC are producing wafers for PS5, Xbox, Ryzen and Radeon and they've all released in a 1 month window. They've produced millions of consoles and they were gone within seconds too. There's only so much fab to go around.
AMD are damned if they do and damned if they don't. The only big fuckup was a single tweet about a paper launch, but in the grand scheme of things that shows how ridiculous the whole hyperbole around this crap is.
I would argue that one tweet has done them far more harm from a mindshare perspective. It's even worse that the "overclockers dream" for the Fury X pish.