My experience with helping people spec systems is they start from a pro intel position because they know the name intel they have seen and remember the adverts. With time you can explain the AMD side and get people to go that route but many as a gut impulse want to see intel.
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AMD Bulldozer Finally!
- Thread starter AceTK
- Start date
Tell me about it. At least the GHz thing is mostly out of the equation since we're rid of NetBurst, but seeing Intel ads and the familiar Inside logo on the boxes still attracts people.
We are seeing more OEMs using AMD silicon, though.
So, let me give you a fake scenario: we have a BD part that is 50% faster than the 990X but it costs $2000.
Then, in the $300 price range (which happens to be your budget) you have a choice between 2 different $300 parts. The intel choice is 20% faster than the AMD.
Do you pay your $300 and buy the faster part or the slower part?
If you bought the slower part because then you are correct that there is a halo effect. If you bought the faster part, then you are proving that there is no such thing as a halo effect.
Now this explains what JF was doing up in scotland last week:
http://blogs.amd.com/work/2011/05/1...eed&utm_campaign=Feed:+amd/work+(AMD+at+Work)
Nice wee article on BD power states, You rock freak you
Actually, I was in Scotland only for the weekend. Friday ended in Paris, Monday I had to be in London. I have spent 20+ trips in both of those locations and decided I needed to go somewhere that I had never been before, so I chose Edinburgh.
I'm sorry our weather was a bit crap this weekend.
Anyhow, am I right in thinking that the new 9-series boards will be launched at Computex and the actual cores will be kept under wraps for somewhat longer? SweClockers has suggested that the CPUs won't hit the market until August, though I'm not sure where they got that information.
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Firstly let me say, good to have an amd employee here to have their point of view and chat with and debate with. Shame more company employees aren't around on these forum. However . . .
As a general answer to your example, I would buy the faster intel chip at $300. I don't have any business or economic background, but surely that doesn't prove that the halo effect doesn't exist as people on here know computers. John Doe going to pretty much any of the high street stores isn't going to know though. This is where the difference lies, people in 'the know' will spec an amd rig when it's appropriate but those who don't will know the Intel name more than AMD.
I have my reasons for buying my amd chip two question I have been asked which sum this up are "who are amd?" and "why did you buy amd when intel are better?"
Without going into the speculation of the speed of BD, here's another person hoping amd can take the fight to intel on speed as well as price.
As a general answer to your example, I would buy the faster intel chip at $300. I don't have any business or economic background, but surely that doesn't prove that the halo effect doesn't exist as people on here know computers. John Doe going to pretty much any of the high street stores isn't going to know though. This is where the difference lies, people in 'the know' will spec an amd rig when it's appropriate but those who don't will know the Intel name more than AMD.
I have my reasons for buying my amd chip two question I have been asked which sum this up are "who are amd?" and "why did you buy amd when intel are better?"
Without going into the speculation of the speed of BD, here's another person hoping amd can take the fight to intel on speed as well as price.
Well i am a sure thing for AMD this round unless BD completely sucks have had an intel for a few years and got the hankering to try something totally different. If for no ther reason everyone should want AMD to do well with BD because increased competition gives us consumers what we want whereas one dominant company costs us more.
Looking forward to seeing it whenever it comes and hoping AMD have a good launch but still think a damn good advertising campaign to the majority would be a good thing for AMD.
Looking forward to seeing it whenever it comes and hoping AMD have a good launch but still think a damn good advertising campaign to the majority would be a good thing for AMD.
Well the world is split into "processor aware" and "processor unaware". Processer aware are on these boards and happen to be a small number of people.
The vast majority are processor unaware. And because they are processor unaware, they don't know about the halo products, so they have no impact on them. They buy based on budget, HD size, memory and "is this fast enough to run MS office." (and I am not saying people are dumb, just that they don't concern themselves with this; I have no idea who built the engine in my car, but it probably wasn't nissan....)
Processors are an ingredient, as someone point out before, few buy intel or AMD, they buy dell, hp, toshiba, etc.
A halo product would only work on a processor aware person and a processor aware person would never buy based on a halo. This is the catch-22 that most people don't get.
The only people that care about the 990X performance are the marketing people at intel and the intel fanboys who quote the benchmarks but don't buy the processor.
And the only people that will care about the top speed of Interlagos will be my team and the 3-5% of our customers that buy it.
(You may not know that 95-97% of the market does not buy top bin; in the case of the $999 intel desktop part it is probably a fraction of a percent at best.)
Caporegime
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I am looking forward to Llano especially the higher end quad cores. If these are priced competitively,ie,around the same price as a Core i3 then they would be a great choice for a general purpose build. I know quite a few people who still use an HD4670 (I also have an HD5670 together with a Core i3 2100 in one of my computers) and it will still run a large number of modern games at reasonable settings.
Put a tech ignorant person in front of two pc's one with the little intel inside logo and an amd one and watch which pc gets first glance and which pc their hands go towards first. Sorry i have actually done it in pc world (he only buys from there, yes i know 
)with a friend sad but true intel inside was all he looked for and he wasn't interested in ram, hd or even gfx.
Thats the group of people amd have to reach and right now your not doing it.
)with a friend sad but true intel inside was all he looked for and he wasn't interested in ram, hd or even gfx.Thats the group of people amd have to reach and right now your not doing it.
Associate
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I think what AMD need to do is shrug off the brand identity they currently have of being what you get if you can't afford intel...
That being said, it would be a long time before that happens.
That being said, it would be a long time before that happens.
Put a tech ignorant person in front of two pc's one with the little intel inside logo and an amd one and watch which pc gets first glance and which pc their hands go towards first. Sorry i have actually done it in pc world (he only buys from there, yes i know
Thats the group of people amd have to reach and right now your not doing it.
So "your friend" is an accurate reflection on the whole wide world is he - next time the government need some sort of census I think they should save a few hundred million and just ask "your friend".
Put a tech ignorant person in front of two pc's one with the little intel inside logo and an amd one and watch which pc gets first glance and which pc their hands go towards first. Sorry i have actually done it in pc world (he only buys from there, yes i know
Thats the group of people amd have to reach and right now your not doing it.
I on the other hand would go look at the AMD's as my last 4 or so CPUs have been by AMD.
Put a tech ignorant person in front of two pc's one with the little intel inside logo and an amd one and watch which pc gets first glance and which pc their hands go towards first. Sorry i have actually done it in pc world (he only buys from there, yes i know
Thats the group of people amd have to reach and right now your not doing it.
Rubbish! People like bigger numbers if the intel laptop had 3gb ram and a 500gb hd but the AMD had 4gb and a 1000gb hd most of the time they will go for the one that has bigger numbers.
Put a tech ignorant person in front of two pc's one with the little intel inside logo and an amd one and watch which pc gets first glance and which pc their hands go towards first. Sorry i have actually done it in pc world (he only buys from there, yes i know
Thats the group of people amd have to reach and right now your not doing it.
Have to agree with RizlaKing here. Just spend 15 minutes in a local PC World and you'll know what he's talking about.
Caporegime
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So "your friend" is an accurate reflection on the whole wide world is he - next time the government need some sort of census I think they should save a few hundred million and just ask "your friend".
But that's the mentality a lot of people have.
Price being the obvious biggest factor yes
Brand - I'm not too sure about - Look at how BIG Acer have become in the past couple of years thanks to their cheap prices.
But If a non-techie user went in and seen a £300 laptop with Intel inside (albiet 1.6Ghz CPU in the small writing) - v's a £300 laptop with AMD 2.4Ghz - MOST will go for the Intel inside as its a brand they recognise. They don't care about numbers - The amount of people I still see buying celerons, lol - ewwwwww.
PC World staff use terms like 'Intel are the best at the moment' - which gives the Halo effect elluded to here....Most average users couldn't care less about the cpu - more bothered about how many jiggawatts lol - even though they struggle to grasp the concept memory is different from HDD space...
I think most people will probably go for the cheapest option with the biggest numbers, or some kind of compromise inbetween. Don't reckon the component brand matters as much, but it's probably part of the equation for some buyers. It certainly wasn't for me and my dad when we bought my first PC when I was 13, we found a nice-looking HP with nice number that just so happened to have a Thoroughbred B in it.
Joining in the debate about products.
Most people I've seen don't have a clue what's inside, they just call it a samsung, dell, alienware, acer, apple/mac.
They don't care about what's inside most of the time as long as it has big numbers for little price usually.
PC customisation is a niche market. I tell people about intel/AMD and they look at me blankly.
Most people I've seen don't have a clue what's inside, they just call it a samsung, dell, alienware, acer, apple/mac.
They don't care about what's inside most of the time as long as it has big numbers for little price usually.
PC customisation is a niche market. I tell people about intel/AMD and they look at me blankly.