Agreed. It's a shame, really, but the vast majority of computers will be bought either by asking a purpleshirt or comparing numbers and price online. Or in the case of corporations, by setting out an on-budget deal with your supplier for whatever they have available that's fairly on-spec.Joining in the debate about products.
Most people I've seen don't have a clue what's inside, they just call it a samsung, dell, alienware, acer, apple/mac.
They don't care about what's inside most of the time as long as it has big numbers for little price usually.
PC customisation is a niche market. I tell people about intel/AMD and they look at me blankly.