https://www.anandtech.com/show/16535/intel-core-i7-11700k-review-blasting-off-with-rocket-lake/7
IPC improvement in SPEC measured at 18.5% Int, 22.5% FP
and thats without AVX512
Intel is not always talking out of their ass.
In games AMD is ahead thanks to cache size/speed advantage. So with Zen3+evenbiggercache the advantage should be safe.
They beat thier own older CPU in one old synthetic FP benchmark, i guess for as long as they can do that they can claim an IPC increase, meanwhile AMD keep pushing forward with actual performance gains.
In any case are we talking about that or gaming here? look at the low resolution gaming results in your Anand link, in the majority of those Zen 3 is 20 to 30% ahead of Rocket Lake, and Comet Lake given there is 0 performance difference between them, low resolution benchmarks is the only way to get the true performance comparison, if you add 20% performance to a CPU the performance gain in a GPU bound scenario will be 0.
It used to be that Intel was the choice for eSports gamers, because eSports are a very light load on the GPU so the CPU does more of the work and with that faster CPU's shine through.
Well some of this is pretty embarrassing for Intel, Intel are lucky GPU's have not yet grown to such performance in AAA games that the differences in CPU performance really matters, because this looks at least as bad as Bulldozer.