AMD Navi 23 ‘NVIDIA Killer’ GPU Rumored to Support Hardware Ray Tracing, Coming Next Year

EastCoastHandle · 20 Jun 2020 at 16:34

With the way things are looking now AMD is poised to take market share back from Nvidia. Releasing RDNA2 1st then consoles 2nd will generate a lot of it mindshare by the time Nvidia releases ampere. If AMD also drops a press brief on Ryzen 4000 CPU performance it would be a trifecta.

LoadsaMoney · 20 Jun 2020 at 16:36

Th0nt said:
You are smoking something as @TheRealDeal quoted. Seems if you can be a fanboy on here you can also fall into the trap of being a brand hater - why bother?

The reason the cards are so expensive (in your twisted example) is they were fresh releases, just check the 5600XT when that launched, it was near the 5700 price. They soon adjust - just look now the 2070s is £120 more..

Its cherry picking for arguments here. Of course you thought the 2070 in your example was cheaper because the retailers have them out much longer and the prices adjust, its a flat out unfair comparison - latching onto release prices, we know AMD for a similar product will generally be the cheaper alternative.

The 2070 Super, was launched 2 days after the 5700 XT, so no, they hadn't been out much longer.

Troezar · 20 Jun 2020 at 16:41

humbug said:
I will agree the 5600XT was over priced, the 5700XT tho did land at £400.

I paid £459.98 for the Red Devil Ltd Edition which was an expensive 5700XT. The rest were a fair bit cheaper.

humbug · 20 Jun 2020 at 16:46

Yeah ^^^

MissChief · 20 Jun 2020 at 16:51

The pricing was set as soon as NVidia sold thousands of 2080ti’s at £1k+. Every other top end card will now release at that price or thereabouts as clearly the market can support it. I don’t agree about the midrange movement to £400+ though.

Twinz · 20 Jun 2020 at 18:34

MissChief said:
The pricing was set as soon as NVidia sold thousands of 2080ti’s at £1k+. Every other top end card will now release at that price or thereabouts as clearly the market can support it. I don’t agree about the midrange movement to £400+ though.

We don't know how many they sold with that price/performance offering, or if it made more money than the previous price/performance offerings from Pascal.

They want to maximize profit, sure. But a higher price alone doesn't mean more profit for the company.

LoadsaMoney · 20 Jun 2020 at 18:41

They've sold enough to not have had a price drop in the nigh on 2 years that they've been out.

Rroff · 20 Jun 2020 at 18:48

MissChief said:
The pricing was set as soon as NVidia sold thousands of 2080ti’s at £1k+. Every other top end card will now release at that price or thereabouts as clearly the market can support it. I don’t agree about the midrange movement to £400+ though.

Yup - I don't care personally what the top bleeding edge ultra whatever card costs and if I need it I will pay it but the movement of the tiers below that is just wrong IMO especially as in many cases they are really mid-range products "Ritz'd" up.

Twinz · 20 Jun 2020 at 18:49

LoadsaMoney said:
They've sold enough to not have had a price drop in the nigh on 2 years that they've been out.

We also don't know what it costs to produce the 20xx series. It may well be that they just couldn't inovate and improve performance in a cost-effective manner.

Going below $900 might mean taking a loss.

Phixsator · 20 Jun 2020 at 18:58

Twinz said:
We also don't know what it costs to produce the 20xx series. It may well be that they just couldn't inovate and improve performance in a cost-effective manner.

Going below $900 might mean taking a loss.

No way

I don't believe for a second that nvidia couldn't go below current prices if they wanted to. They just don't want to for "reasons".

Twinz · 20 Jun 2020 at 19:23

Phixsator said:
No way I don't believe for a second that nvidia couldn't go below current prices if they wanted to. They just don't want to for "reasons".

Maybe, but we don't actually know. I can't imagine "plan A" was to bump performance by a paltry amount and then offer it to the public with a massive price increase.

bru · 20 Jun 2020 at 19:29

EastCoastHandle said:
Exactly, you think it was mention in a attempt to justify Nvidia current GPU price structure.

Do what .........No I mentioned it because it was the other info slide that Coreteks showed in his video, that you conveniently didn't mention. :rolleyes:

bru · 20 Jun 2020 at 19:30

Whether Coreteks wants to make this stuff up or somebody else is just trolling him I don't know.

Phixsator · 20 Jun 2020 at 19:31

Twinz said:
Maybe, but we don't actually know. I can't imagine "plan A" was to bump performance by a paltry amount and then offer it to the public with a massive price increase.

That is exactly what I think Plan a would have been. Easiest money in the world for them and why? because there weren't any competitors to threaten Nvidia's position. I wouldn't be surprised if Nvidia uses their own sky-high prices of Touring to offer the 3000 series very slightly cheaper in an effort to look like champs to the people. It would be fit Nvidia marketing to a T.

bru · 20 Jun 2020 at 19:36

Phixsator said:
That is exactly what I think Plan a would have been. Easiest money in the world for them and why? because there weren't any competitors to threaten Nvidia's position. I wouldn't be surprised if Nvidia uses their own sky-high prices of Touring to offer the 3000 series very slightly cheaper in an effort to look like champs to the people. It would be fit Nvidia marketing to a T.

Yup I can see that happening as well, show us a 3080 and a 3080ti $600 and $899 respectively and all of a sudden NVidia are the sensible option again.
Even though they have still upped the prices and changed the card tiers around so much that we are all gonna be confused and just see the slightly cheaper prices and think wow.

Twinz · 20 Jun 2020 at 19:44

bru said:
Yup I can see that happening as well, show us a 3080 and a 3080ti $600 and $899 respectively and all of a sudden NVidia are the sensible option again.
Even though they have still upped the prices and changed the card tiers around so much that we are all gonna be confused and just see the slightly cheaper prices and think wow.

I'm not apposed to a given price point in a vacuum. If the 3080ti is twice as fast as the 2080ti, I'll be happy to pay $$$ for that.

It's not just the money. It's what we get for the money.

Phixsator · 20 Jun 2020 at 19:57

Twinz said:
I'm not apposed to a given price point in a vacuum. If the 3080ti is twice as fast as the 2080ti, I'll be happy to pay $$$ for that.

It's not just the money. It's what we get for the money.

Still it makes no sense to me to up the price for the same tier just because of increases performance. A new generation is supposed to up the performance. The way I understand your comment is that you wouldn't mind a higher price for the 3080ti compared to the 2080ti as long as it's faster? Please correct me if my brain has failed me

Twinz · 20 Jun 2020 at 20:04

Not just faster. WAY FASTER....like, beyond the normal generational improvement timeline.

2080ti at $600 or $700 would have been okay, then another 30% for the 3080ti at the same price would be okay. But twice as fast as the 2080ti would jump ahead of the progress "timeline", so jumping ahead on price point would be more acceptable.

CAT-THE-FIFTH · 20 Jun 2020 at 21:19

If you expect 30% for the same money you have very low expectations. Generational used to be 40~70% faster,and not the recent rubbish ones. Anything under 40% is useless. People have been conditioned to accept less.

Phixsator said:
Still it makes no sense to me to up the price for the same tier just because of increases performance. A new generation is supposed to up the performance. The way I understand your comment is that you wouldn't mind a higher price for the 3080ti compared to the 2080ti as long as it's faster? Please correct me if my brain has failed me

You make sense.

Phixsator · 20 Jun 2020 at 21:25

Twinz said:
Not just faster. WAY FASTER....like, beyond the normal generational improvement timeline.

2080ti at $600 or $700 would have been okay, then another 30% for the 3080ti at the same price would be okay. But twice as fast as the 2080ti would jump ahead of the progress "timeline", so jumping ahead on price point would be more acceptable.

I guess this is where we are different people cause I wouldn't accept that no matter how fast the 3080ti would be as the way I see it, it is only as fast as it needs to be to beat the competition and not a megaflop more.