This is why AMD will price as high as they can as they know these will sell out so they might as well maximise profits while they can and then cut prices later on if needed.
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AMD Navi 23 ‘NVIDIA Killer’ GPU Rumored to Support Hardware Ray Tracing, Coming Next Year
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Soldato
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Your not wrong, yes there is unprecedented demand but Nvidia just ain't producing the cards for what ever reason.
AMD will sell out fast too, however they are gonna turn up with huge volumes, AMD will be producing for weeks prior to the launch day VS Nvidia who didn't and rushed things in a botched attempt to cok block AMD.
Turns out Nvidia was the Cuk in this party.
AMD know there is massive demand, they know Nvidia can't deliver enough for that demand, they know they are competitive. I'll be amazed if corporate "greed" didn't win out, at least for the initial batch to milk the impatient and early adopters.
It's not what the enthusiasts want to hear but makes good business sense. It's also much easier to drop your prices than raise them.
It's not what the enthusiasts want to hear but makes good business sense. It's also much easier to drop your prices than raise them.
Translation...
"A new piece of hardware is coming out, that may or may not be better than other hardware on the market right now. That new hardware will have some sales, and in 12 months we'll see more hardware released that will also have sales. Those sales will be attributed to those manufacturing the hardware, and they may or may not exceed the hardware sales of their competitors.
During these 12 months, lots of people will say silly statements that one competitor will cease to exist and be wiped off the face of the earth, in reality this doesn't happen and everyone realises this is just how products go."
Associate
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I doubt the volumes would be high enough to move the needle. I heard on YouTube somewhere that one retailer saw higher demand for RTX 3080 on launch day then Turing and Pascal combined. Also AMD does not have to compete with NVIDIA's MSRP. Based on how people are ordering the 3080, even now, at scalped prices, AMD just has to compete with them and NVIDIA has its hands tied with supply. I think the AMD pricing is going to make a lot of people angry. Wouldn't be surprised if its actually higher than NVIDIA if there are truly massive stocks available.
Soldato
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This is surely nvidia's own doing though?
They rushed the launch (didnt need to, everyone knew AMD was at least October before announcements), set a low price (as their spies said big navi is real), and went with Samsung who clearly are struggling with something as they cannot churn out the numbers.
Turing's high prices meant a vacuum of people that would have upgraded - didnt. This again was nvidia's own goal being greedy. That has caused more people to want the upgrade as they hung onto their pascal cards (Jensen said it in his speech).
AMD have not done anything that warrants praise yet as they have the open goal in front of them.
They rushed the launch (didnt need to, everyone knew AMD was at least October before announcements), set a low price (as their spies said big navi is real), and went with Samsung who clearly are struggling with something as they cannot churn out the numbers.
Turing's high prices meant a vacuum of people that would have upgraded - didnt. This again was nvidia's own goal being greedy. That has caused more people to want the upgrade as they hung onto their pascal cards (Jensen said it in his speech).
AMD have not done anything that warrants praise yet as they have the open goal in front of them.
I think it will be 5800x all over again. With a depression coming it probably makes business sense to go lower volume higher price, but any thoughts I have of upgrading CPU or GPU have now been shelved until I can buy them 2nd hand.
So latest roundups of all the leaked benchmarks has the 6800xt being 20% faster than a 3080 in none rt benchmarks and 20% slower in port royal.
that’s good. Means the 6900xtx should beat a 3090 in none rt games and match a 3080 in rt games. I can live with that subject to price.
that’s good. Means the 6900xtx should beat a 3090 in none rt games and match a 3080 in rt games. I can live with that subject to price.
I hope all these rumours turn out to be true. Last thing we need is Gibbo to pop in here again like he did with the RX 480 thread and tamper expectations and get Humbug to slam on the hype train breaks.
As I recall Humbug declined to slam on the breaks back then and it was an awesome derailment. He has learnt from that and is being more cautious this time it seems, even though that this time actually it looks like it might be the real deal
As I recall Humbug declined to slam on the breaks back then and it was an awesome derailment. He has learnt from that and is being more cautious this time it seems, even though that this time actually it looks like it might be the real deal
Against $1500 i'm more than ok with that, i was thinking more like $1200, if the 6900XTX is as good as the 3900 i think AMD deserve to earn some proper money and if at that they are still $300 to $500 cheaper.
Here is the thing about it, Nvidia and Intel are no joke, the fact is the only people who can do what they do are AMD and if we want them to keep up with those guys from top to bottom AMD will have to hire the best engineers and spend big on R&D, people will be looking at AMD's talent and looking to poach them, IBM wanted Lisa back so AMD's BoD paid her an absolute mountain of money to stay. in 2019 she was the highest paid CEO of the S&P 500.
We can't expect to continue paying chump change to a company investing to make the best products in their field, it doesn't work that way, AMD are incredibly talented and efficient but they still need to see a return on their investments, that doesn't mean we should allow them to charge Nvidia / Intel levels, but we can find a middle ground, i think.
Lisa Su has been quoted to saying they're getting all their margins over 50%. I think they've done so with CPUs, now they'll do the same with GPUs.
Yep. Nvidia and Intel both target 60% margin, but AMD has had to settle for 30% to 35% in the last decade - times have changed and now it's aiming for at least 50%
Caporegime
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Also note that AMD are not usually generous on the £/$ conversion rate so they pretty much end up as a straight matchup.
Yep, same here, like I posted earlier the more I think about it the more I'm going with, Navi21 cards 6900XT = £899, 6800XT = £699 and 6800XL = £499. This leave £100 gaps for 6850's or XS versions and all the usual sku's to cover every single counter nVidia card lol, if needed...... then for Navi22 cards, 6700 XT = £399 and RX 6700 = £349...
... then we'd move down to the next tier the 6600 (£299) and 6500s (£249).. and what they do with NAVI10? Does NAVI10 then become the entry level cards and these would be the 6600 and 6500 cards then at like £199 - £299 cards etc?
However the only one of those prices I don't think could be right is the 6900XT as AMD could if it's 3090 charge what they want but I think £1,299 would be asking a lot... but hey who knows... but I really think they'd make a serious mistake if the 6900XT is above £1k... £999 tops would be my theory... but I'll stick with my original guesses lol
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I think you're probably right. AMD will care more about repositioning themselves as more premium and taking all available profit. Future SKUs and price cuts will mop up the rest in due course.
IMO it will be slightly cheaper if it can match nvidia's equivalent because they havent competed at the top end for few years and would want to bring in some new consumers
Soldato
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I frig hope not man!
I think the 6900XT could be 899 or higher, thats ok and open to arguments but I wont be in that price banding. I would be the 6800 type man.. so Im hoping the XT is £600 and the non XT just over £500.
I can answer your Navi10 question though, they are spinning a mining version to sell to the miners and this will move that stock on till they wind it up.
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Exactly - look at how when they knew they had a winner with Zen3,they priced the CPUs more than the equivalent Intel ones per core. They also quietly jacked the pricing up on their motherboards too,and nearly blocked 400 series motherboard users from being able to upgrade(until the community complained about it).
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