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AMD Navi 23 ‘NVIDIA Killer’ GPU Rumored to Support Hardware Ray Tracing, Coming Next Year

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Did AMD not undercut Intel significantly with Zen?

Its like some people were expecting 3070 performance top tier, what they are seeing is 3090 performance..... "oh nice 3090 for 3070 money" as if AMD are only about price, one price, and then that doesn't happen. "what????? AMD want more than $600 for a GPU????"
 
But that is after three generations of Zen. You still have to account for that. It took AMD three architectural changes and tweaks to beat Intel so that they can set their own prices. Allegedly.
:D

Although it's not wholly clear if AMD will also raise prices for their new Gpus. It also doesnt appear to show that the 6000 fully beats a 3080 either. Therefore, it wouldnt appear they would raise prices in the same aspect as Zen 3 beating Intel 10 series.
Allegedly
:D

However, AMD could wait until the day of release to decided one way or the other.
 
Its like some people were expecting 3070 performance top tier, what they are seeing is 3090 performance..... "oh nice 3090 for 3070 money" as if AMD are only about price, one price, and then that doesn't happen. "what????? AMD want more than $600 for a GPU????"
It's easy to construct an argument against the things the voices are saying in your head, but I'm not sure how useful it is when debating things other (real) people have actually (really) said :p

Anyway, are we expecting that any new AMD GPU that beats the 5700XT will be at least £600..?

So the mid-range will basically be last gen's cards. And the 5700XT will hold its current price of $400?

This is not a top-to-bottom refresh is it.
 
And if the leaked benchmarks are true, AMD will be behind nVidia in a 'meaningful way' for RT... so they should be massively undercutting if they follow the same pattern, no?

5700xt vs 2070 on launch day price gives any indication then no RT is not a meaninful way could change for this generation though. but here is the thing though i LIked amd cpu's i brought a 1600x for my plex machine and i have had 2700 and 3900x in my main pc and will get the 5900x on launch (hopfully the website will allow me ofc) and if the amd 6800xt turns out to be the same as the leaks i will get one also (and sell my 3080) But I cant see amd 6800xt (not the 6800xtx or 6900xt which ever they name it ) being less the 699.99 If the leaks are true.

i think persoanlly people are either going to disapointed on either performance it not beating a 3080 and leaks are wrong or its priced to high and amd have failed me ...... i cant see amd beating 3080 and being cheaper. Thats how i see it.

i personally want amd to beat the 3080 and be priced at 699.99 for the 6800xt i would buy one. and happy to say good bye to my 3080
 
That's another good point. AMD needed to undercut and show competitiveness/dominance for a few generations to get back the mindshare. AMD would be wise to use the same strategy with RDNA2
This

They need to nip at/beat Nvidia while undercutting to gain back mindshare and popularity. Offering similar performance (or even a bit more) and charging more for it is a bad idea at the moment. It'd backfire.

Actually, scrap what I said.

They need to beat Nvidia at one thing (rasterisation) while playing catch up in Nvidias trump cards (DLSS, RT perf) - only when they beat them on all levels can they think of charging more.

Although I am ever so curious to hear what/if AMD say about DLSS

DLSS is impressive but its game by game. Its been around 2 years and on like what, 11 games so far? Along with RT. We need something thats easier to implement for quicker adaption. This makes me think of Lisa Su's comment a couple of years ago saying "Ray tracing is important, but for us its important to ensure everything is in place with the infrastructure and software"

Nvidia was first to the game but its proven to take a really long time. I want to know and see AMDs approach and wonder if it will be easier/quicker to do so allowing for faster and better adaptation.
 
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They need to nip at/beat Nvidia while undercutting to gain back mindshare and popularity. Offering similar performance (or even a bit more) and charging more for it is a bad idea at the moment. It'd backfire.
But you wouldn't put it past them would you...
 
Heres some mindshare for AMD.. price the 6800xt (if thats the 3080 equiv card) at £650 because we all know how easy it is to get a 3080FE? Then bundle the cards with £50 off codes for the new cpus:P
 
Heres some mindshare for AMD.. price the 6800xt (if thats the 3080 equiv card) at £650 because we all know how easy it is to get a 3080FE? Then bundle the cards with £50 off codes for the new cpus:p

To be fair they do usually do the game bundle thing, you buy the GPU and you get two games for free etc
 
But you wouldn't put it past them would you...
Actually I would. Lisa Su has more than proven she isn't an idiot and knows what shes doing. Shes definitely more than aware of the vast dissaray previous management have left the company in (esp the Radeon side of things) - she knows, as well as the entire internet, that if they even flaunt the idea of charging more than Nvidia (Even if it slaughtered Nvidias offerings in literally every way) it'd backfire.
 
Actually I would. Lisa Su has more than proven she isn't an idiot and knows what shes doing. Shes definitely more than aware of the vast dissaray previous management have left the company in (esp the Radeon side of things) - she knows, as well as the entire internet, that if they even flaunt the idea of charging more than Nvidia (Even if it slaughtered Nvidias offerings in literally every way) it'd backfire.
I hope you're right.

I also hope there's something worth buying in the £200-£250 price bracket.

For a while now, all the focus has been on £500+ GPUs. And from all the talk here, it would seem most are considering a RTX 3800-class at absolute minimum :p
 
5700xt vs 2070 on launch day price gives any indication then no RT is not a meaninful way could change for this generation though. but here is the thing though i LIked amd cpu's i brought a 1600x for my plex machine and i have had 2700 and 3900x in my main pc and will get the 5900x on launch (hopfully the website will allow me ofc) and if the amd 6800xt turns out to be the same as the leaks i will get one also (and sell my 3080) But I cant see amd 6800xt (not the 6800xtx or 6900xt which ever they name it ) being less the 699.99 If the leaks are true.

i think persoanlly people are either going to disapointed on either performance it not beating a 3080 and leaks are wrong or its priced to high and amd have failed me ...... i cant see amd beating 3080 and being cheaper. Thats how i see it.

i personally want amd to beat the 3080 and be priced at 699.99 for the 6800xt i would buy one. and happy to say good bye to my 3080

I think it's just a case of how much they can gauge PC gamers to subsidise the console pricing. They supposedly aren't as expensive to produce in terms of GDDR6 and the world is either in a recession or heading for one plus Intel are not far behind releasing something in probably the next 6 months to compete at the mid range. I consider this AMD GPU release akin still to Zen 1 since RDNA 1 wasn't a full stack release, it does need to be competitively priced or sales will run out of steam pretty quickly once some of the enthusiasts have bitten the bait.
 
I hope you're right.

I also hope there's something worth buying in the £200-£250 price bracket.

For a while now, all the focus has been on £500+ GPUs. And from all the talk here, it would seem most are considering a RTX 3800-class at absolute minimum :p

I appreciate my comments will be read by many as wishful thinking, and I'm ok with that :D - I try to mix logic with optimistic hopes :D

And yeah not many GPUs are focused on the lower end of the market yet, they'll come later for sure. Like the 5600 and 5500 series
 
Big Navi cu wise 15% ipc lift ( vs rdna1) and clock speed.
It means the 64 cu big navi can go toe to toe with the 3080 and the 3070 is DOA.

Possibly domino affect of the cancelled 20Gb 3080 and 16Gb 3070. They still release the delayed 3070 as its too late not to and try make best of a bad situation? :D

Plan B kicks in and Jensen is busting balls to get it into action.
 
I hope you're right.

I also hope there's something worth buying in the £200-£250 price bracket.

For a while now, all the focus has been on £500+ GPUs. And from all the talk here, it would seem most are considering a RTX 3800-class at absolute minimum :p

its not so much 3080 being minimum its the places we all talk :) the mid range cards allways sells the most in pure numbers and its what most games will be directed at but on places like overclocks forums the majority will be the top end gpu and same with cpu most the talk on here is all about the top end ones:(
 
But you wouldn't put it past them would you...

Actually I would. Lisa Su has more than proven she isn't an idiot and knows what shes doing. Shes definitely more than aware of the vast dissaray previous management have left the company in (esp the Radeon side of things) - she knows, as well as the entire internet, that if they even flaunt the idea of charging more than Nvidia (Even if it slaughtered Nvidias offerings in literally every way) it'd backfire.

Since Lisa Su took charge they have priced their cards higher than expected every release. Remember Polaris? Everyone expected the 480 to be sub $200, It was for a limited run of 4GB models. Remember Vega? everyone saying that they wouldn't price it higher than the 1080 as it was a year late and they needed to win market share? AMD priced it higher. And again the 5700xt/55700, even at $399 and $349 people were expecting the prices to be cheaper.

I don't know what they will charge for the new cards, but, Lisa Su has been very vocal about changing the mindset of AMD been the budget GPU brand. The reason AMD have been cheap in the past is they have sacrificed Margins to do that. They aren't sacrificing margins anymore.

If the 3080 competitor is faster, while using less power then I wouldn't be surprised if it was $699, especially if they have a plentiful supply of cards. With Nvidia's stock situation been so bad, they might even charge more. The demand for GPUs is massive right now. As long as AMD don't mess the launch then they will sell every card they make, even at $649+ prices.
 
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