Right now screen vendors are hosting a Betamax vs VHS / DVD-HD vs Blueray war, its becoming apparent that Nvidia's solution is Betamax / HD-DVD.
The only thing Beta-max had going for it was picture quality, which VHS caught up on. And HD-DVD was a bit cheaper than bluray, although bluray had superior capacity.
I am sure i read a while ago that Intel would be supporting Freesync with its latest or next gen offerings.