Problem is i think if AMD had something worth shouting about we would have seen it already, considering their ever diminishing market share, the disappointment of constant rebrands and lacklustre reception of the Fiji cards, the debacle of the "Overclockers Dream" i think AMD need to come out hard as for many (myself included) this is the last chance from AMD to keep our custom and take our money.
I just dont think they have anything to match Nvidia, so what if those new cards are clocked high, if the 1070 is trading blows with a 980ti and priced around £300, that makes an absolute mockery of the Fury-X, let alone the other AMD Cards, especially considering the 1070 is probably the lowest tier of the Pascal Enthusiast cards, AMD then have to beat the 1070, 1080, 1080ti and 1080 Titan, all on performance and price...
Cant see it happening myself, especially not with rebranded trash they keep lobbing out, i still own and use a 290, its been a brilliant card, but AMD have given me ZERO reason to ugprade to a 390 as its pretty much the same card, and the Fury / Fury-X cards are hardly enticing me either, prior to the Pascal reveal, i wouldnt consider a Fury card as for a little mroe i could buy a 980ti which is the much better card.
Like i say, AMD need to come out with something truly earthshatteringly great to even make me want to give them my money, basically they need the second coming of christ.