Those prices are the CURRENT CARD prices. One of those boxes refers to Polaris, the rest is current stuff.
Their VR ready certified products are 290 through Fury X
http://www.amd.com/en-us/innovations/software-technologies/technologies-gaming/vr/vr-ready
here they have $329 as the price of a 390 which is their
lowest priced current VR ready designed card.
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But oh no, without launching Polaris they are stating the future prices of cards.... people really have absolutely no ability to use common sense any more.
It's both not surprising the three that are pushing these are expected prices and incorrectly reading a slide and the entire point AMD has been making for 6 months is that they want to bring VR ready cards to a completely new lower price point. They want Fury X level performance dropped to the $350 range, they want 390 level performance dropped to the $200 range and they want to bring in Vega with 70-80% more performance than Fury X at likely the £500 ish price point. Hopefully Vega will come in two flavours, likely a 370-410mm^2 part and a big Vega at around 500-530mm^2. With a new lower price point(for the smaller card) from both being smaller and having larger volume of HBM2 in production, larger volume of interposer production, larger packaging production lines as more products(both AMD and non AMD) begin to use HBM1/2, the prices of interposer/hbm chips will come down quite significantly compared to Fury X.
I wouldn't be too surprised to see no 10nm cards again though like 20nm, and longer than people think on 14nm. So we might see a single Vega this gen at say 400mm^2 then the next gen cores out again on 14nm but going bigger at every price point as yields and experience on 14nm improve.