After changing my case to a carbide air 540 and improving air flow it seems there's not much I can do to lower the temps on my msi gaming edition 290's. With just one in it stops about 65° but with both in the top one sits between 80° and 95° and that's with the fans going full tilt. So I'm just using one at the moment luckily all I'm playing is dark souls and call of Juarez gunslinger both of which are fine at 1440p with one gpu.
I feel your pain
See my thread
http://forums.overclockers.co.uk/showthread.php?t=18596747