Ok now that has really made me laugh, don't get me wrong I'm not saying that Nvidia haven't done this, but it only the same thing that AMD is doing.
7870le, 7950, 7970, 7970GHz, 280x they are all Tahiti chips. I wouldn't be at all surprised to see a 280 appear at a latter date aswell.
Both companies have been doing this for ages.
Damned those Nvidia mickey takers...Good job AMD don't do this
Very true DM but AMD are guilty of it as well. If you look at all the cards they have release lately only the 2 which are not even released/priced/reviewed are actual new cards and yet people are still buying them. Nvidia rely on brand loyalty and it works for them but is that not what AMD are doing now especially by asking people to pre order a card we know nothing about officially?
This isn't the same situation AT ALL.
THe 7970 is a full fat part, there is no hidden part that AMD are stock piling, as the process matured they were happier to let the stock clock be higher... but that didn't stop anyone from overclocking the 7970 to the same clocks. THey weren't screwing early users by disabling 10-20% of the shaders, asking for the same money then later on releasing the same core with all shaders enabled.
What the 780 is, essentially is AMD havin ga 7970 and 7950, NOT selling the 7970, only releasing the 7950 at the higher 7970 price, getting all the sales they could, then finally letting the 7970 out the bag and asking for even more.
This is not what AMD did, they let out a full fat part straight away, it was the first part out.
The 280x, what has that got to do with anything, is it a higher cost, is it faster than the 7970 was at launch?
Nvidia don't often do this either, the 680gtx was a "full" part, even though because GK110 was late they pushed it way up in price anyway. Again the situation with the 780/680ti is as if they sold the 670 as the higher end part, held back the 680, charged more for it, then released the 680 part essentially screwing all those 670 users who thought they bought the highest end part because that is what Nvidia told them it was.
It's a joke, Nvidia didn't do this on the 680gtx, they didn't do it on the 4xx, 5xx, 2xx parts because, it's a joke.