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Yeah both AMD & Nvidia need to reduce prices by £100-£200 across the board. However if the leaks from China about the upcoming 4070Ti launching at the same MSRP as the cancelled 4080 12gb are true it seems like we won't see any downward movement for a while yet.Nvidia needs to reduce prices too.
I think AMD has released a new tech with this design and there's teething troubles with it, but in the end as usual with AMD it will age very well indeed - and that's when I'll be buying it. Unless Nvidia can sell me a better card for the same price.