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AMD RDNA3 unveiling event

Poneros said:
The portion of the market that is even at least somewhat discerning is 10% at most, rest is sold on marketing, that's why all the hubbub on forums about this or that feature, raytracing performance, $/fps etc are all meaningless. Most of the market is buying based on brand recognition or just straight up pre-builts/laptops, so it matters even less. That's why ultimately Nvidia has kept such a dominating position vs AMD, because AMD has had historically incompetent marketing teams on their best days. At the same time though the supply constraints for them are also real, so it doesn't help. If Radeon was its own company it would probably do much more to try and compete & be aggressive but as it stands they can languish more as they keep building up the integration between both Ryzen & Radeon across platforms (including HPC, consoles, etc.). And truth be told for Radeon to really make a dent it's their work-related performance & features that need the most attention and without that they are forever cursed to remain #2, and even then they still risk being dethroned by Intel as pathetic as they are, still can't count them out just yet.
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ATI was a company on the brink of going bust, if AMD had not bought them they would have gone bust.

Marketing costs money, its part of the price of the card, just like the cost of the card is not just its materials its also the R&D spent to invent it, you can't just spend $200 on materials, sell it for $300 and call it a 50% profit, if it costs you $1 Billion to invent it you need to sell 10 Million just to get your money back.

The only reason AMD are able to sell GPU's now that are from an engineering perspective the most advanced GPU's ever created is because they could lean on the profits from Ryzen to R&D them.
 
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ICDP said:
I stopped updating my 3080 drivers because of the issues some newer drivers tended to introduce. Yet the 6700XT system driver updates just work perfectly.

Neither are terrible but the AMD drivers just seem more solid. Also the Nvidia 1980s CP really needs an update. Not to mention the included overclocking options with AMD just highlight how far behind in drivers suite Nvidia are.
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Same, I rarely update my Nvidia drivers. Only do it when I need to for a new game ready driver of something I want to play or security issue or in the latest case general performance improvements. I actually still don’t have the latest drivers due to them introducing other issues. Will update soon though.

With I only ever had a driver issue with AMD was the black screen crap from a couple of years ago.
 
humbug said:
ATI was a company on the brink of going bust, if AMD had not bought them they would have gone bust.
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Maybe, maybe not. You could've said the same thing about AMD not too long ago. Who knows what they would've done if they had to, for their own survival, just like AMD post-FX - in fact it reminds me of a story Jim Keller recounts where half the engineers wanted to tick/tock on Bulldozer instead of doing Zen like how it did happen. A revival of one's fortune, or the reverse, is always one decision away; I don't think ATI would've necessarily died if independent (but probably).

Regardless, AMD Radeon needs a way better marketing apparatus.
 
gpuerrilla said:
You need people to abstain. Hopefully anyone genuinely needing to upgrade from stuff lower than a 3080 or need a prebuild just opt for the RDNA3 stuff, that is when nvidia will sit up and take note.
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I am a lifetime NVIDIA buyer and I will do more than abstain in the 7900 turns out to be any good!
 
Poneros said:
Maybe, maybe not. You could've said the same thing about AMD not too long ago. Who knows what they would've done if they had to, for their own survival, just like AMD post-FX - in fact it reminds me of a story Jim Keller recounts where half the engineers wanted to tick/tock on Bulldozer instead of doing Zen like how it did happen. A revival of one's fortune, or the reverse, is always one decision away; I don't think ATI would've necessarily died if independent (but probably).

Regardless, AMD Radeon needs a way better marketing apparatus.
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You're right they need to get better at marketing and do more of it.

Having said that the sort of marketing we had in the Kudri and Roy Tyler days is really not what we want and there is something to be said in keeping somewhat quiet and letting the product speak for its self, AMD didn't put anything like Intel levels of marketing in to Zen and yet despite Intel's marketing the mindshare has shifted away from Intel to Ryzen.

If the product is good and people realise the other guy is taking them for fools to be milked...... that is worth more than any level of marketing.
 
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The thing with AMD is its made up entirely of engineers, they don't have a massive marketing team, all they have is themselves on stage nervously and awkwardly trying to sell their products to you, i don't think AMD are the sort of company who are comfortable with hiring a thousand professional manipulators to be the face of the company.
 
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humbug said:
The thing with AMD is its made up entirely of engineers, they don't have a massive marketing team, all they have is themselves on stage nervously and awkwardly trying to sell their products to you, i don't think AMD are the sort of company who are comfortable with hiring a thousand professional manipulators to be the face of the company.
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Don’t need a thousand. Just need a few captain highlight know it all’s here and they are sorted :p:cry::D
 
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humbug said:
The thing with AMD is its made up entirely of engineers, they don't have a massive marketing team, all they have is themselves on stage nervously and awkwardly trying to sell their products to you, i don't think AMD are the sort of company who are comfortable with hiring a thousand professional manipulators to be the face of the company.
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According to userbenchmark all AMD employs is marketers :p
 
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humbug said:
The thing with AMD is its made up entirely of engineers, they don't have a massive marketing team, all they have is themselves on stage nervously and awkwardly trying to sell their products to you
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It's uncomfortable viewing and endearing at the same time.
 
humbug said:
The thing with AMD is its made up entirely of engineers, they don't have a massive marketing team, all they have is themselves on stage nervously and awkwardly trying to sell their products to you, i don't think AMD are the sort of company who are comfortable with hiring a thousand professional manipulators to be the face of the company.
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I tried to Google this, it's hard to get too much detail but what I found was: AMD employs 11 people in senior marketing management positions, Nvidia employs 20 and Intel employs 23. In the last 12 months AMD has spent 550million and Nvidia 590million on sales, marketing and admin expenses, Intel spent 1.1billion
 
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Grim5 said:
I tried to Google this, it's hard to get too much detail but what I found was: AMD employs 11 people in senior marketing management positions, Nvidia employs 20 and Intel employs 23. In the last 12 months AMD has spent 550million and Nvidia 590million on sales, marketing and admin expenses, Intel spent 1.1billion
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Funny you should say that my Free Spotify Account (because why pay for it? Says this Yorkshire-man) is full of AMD adverts, i swear its more of those than all others put together... they are all slightly different but along the same theme and they all have a tag line "Those who know performance know Ryzen"

And you know what, 500 Million is a lot of money... Rishi would be happy to find that down the back of the nations sofa right about now.
 
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humbug said:
AMD didn't put anything like Intel levels of marketing in to Zen and yet despite Intel's marketing the mindshare has shifted away from Intel to Ryzen.
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Don't you think that it's maybe just that CPUs are marketed more towards grown-ups ? You know, engineers, bean-counters etc
Where GPUs are kind of marketed to teenagers & overgrown (middle-aged) teenagers ?
Obviously that's changing with how many professional applications there are for GPUs nowadays (why I have an NVidia Cuda card at work).
But I just think GPU sales depend more on marketing than CPUs.
 
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humbug said:
The thing with AMD is its made up entirely of engineers, they don't have a massive marketing team, all they have is themselves on stage nervously and awkwardly trying to sell their products to you, i don't think AMD are the sort of company who are comfortable with hiring a thousand professional manipulators to be the face of the company.
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The good thing for AMD is that nvidia has done the marketing for them this time.
 
Joxeon said:
The good thing for AMD is that nvidia has done the marketing for them this time.
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True but there are quite few people that wont care and want the best the most expensive card no matter what (not counting enthusiast that know what they doing but still want fastest available) so they will fuel this stupid increase all over next time
 
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