Absolutely this. I have said many times that AMD only look good in comparison to Nvidia. Yes they are shafting us less han Nvidia in pure price/perf but we are getting less for more cost. Their £1k SKU cards were competing against the top Nvidia SKUs last gen and could arguably be justified (still overpriced IMHO). This gen they are keeping the same prices but competing at a lower tier. The fact they are giving better price/perf means they are the lesser of two evils.
So if I were in the market for a decent upgrade over my 3080, AMD are giving me a better option on price/perf. Yet still overpriced and not a compelling enough reason to go with AMD.
That is not me saying AMD are great, just better in a not feeling as dirty kind of way.
A lot of this is also perspective too.
I'm still running on a 1080ti so from my perspective I saw top tier Nvidia cards from the 2, 3 and 4 series being confortably over 1k.
Even the 1080ti I was over 1100 when I bought it (I got it for just under 800 on a OCUK forum member deal)
So for me while I can't say I'm happy top tier GPUs are over 1k Ultimately they have been for 3- 4 generations now.
The argument about the 7900xtx not being a top tier is irrelevant, the 7950 will be the top but this is no different from Nvidia with their TI series.
As someone who has skipped 2 generations who paid 800 for there to be only a 300-400 increase yes it's price creap but it's not all that bad.
I'm potentially paying around 300 more than what I paid for my 1080ti but will be getting well over 4x the performance so it's not a bad value.
Sure if you upgrade yearly then yes the current gen is poor value even more so if you bough the 3000 series which were extortion during the peak scalping period.
I've never believed in upgrading each generation and because I haven't these cards seem like reasonable value to me.
While it may only be 50% perf increase for some for me it will be well over 200% if not more.
For me that is worth the money.
Now if e-tailers do stupid markups and the price doesn't translate well then yeh I'm probably gonna wait a bit but as it stands if I can get a card for around 1000-1100 I consider that a reasonable price for the performance uplift on the 800 I spent on a 1080ti.
If I can flog the 1080ti for 100-200 that would be a bonus too.