Pity you didn't learn to count before buying crossfire 390's then.
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AMD RX 580 and RX 560 leak
- Thread starter Quartz
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Pity you didn't learn to count before buying crossfire 390's then.
Soldato
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It's a pity you chose to ignore direct replies to a previous post explaining why the reasons for buying 390s and when that purchase happened just so you can carry acting like the big know it all $@!% you are around here.
Total muppet.
Lol okay high end, enthusaist is where all the money is made. No money is made off mid range cards so what the heck are amd doing focusing on them. They need to focus on just high end am i right?
Seriously guys ofc they make a good margin off mid range cards. Yea sure they probs make a slightly higher margin off high end enthusiast cards but they cost significantly more to produce than mid range cards so you reckon the actual profit margins are significantly more on high end cards? Very doubtful.
Seriously guys ofc they make a good margin off mid range cards. Yea sure they probs make a slightly higher margin off high end enthusiast cards but they cost significantly more to produce than mid range cards so you reckon the actual profit margins are significantly more on high end cards? Very doubtful.
I really don't think a rebranded 480 (580) will ever be able to beat a 1070. Just look at how the 300 series panned out. Not much changed from its predecessor. Considering the modern times and the performance level of the 480, AMD are in a hard spot with the rebrands. They really can't release a 580 at the same sorts of prices as a 480 released at. Heck, especially not when we had 480s going for as cheap as they have been recently. If they want to keep a £200+ price point, they really need to offer something more, but I'm doubtful a rebrand could do the trick.
Otherwise, those who bought their 480s at sub-£200 prices recently will have gotten the best of it for a while. Not much reason for people to upgrade if they've already got the same sort of performance for cheaper already.
Otherwise, those who bought their 480s at sub-£200 prices recently will have gotten the best of it for a while. Not much reason for people to upgrade if they've already got the same sort of performance for cheaper already.
Soldato
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Amd make a lot more in mid range and low end, specially with the 400 series, gained a lot of OEM . smart marketing .
Be interesting to see steam survey before 400 series released and now before 500 launches .
Soldato
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Anyone stopped to think perhaps AMD are refreshing Polaris because Nvidia are going to refresh Pascal, 480 Vs 1060 we already seen how that played out, it's fairly even overall with 480 ahead in DX12 mainly.
If Nvidia refresh Pascal that will change, AMD have to refresh their low to mid cards to stay relevant.
I think Vega will be 2 to 3 cards, potentially a 1070 competitor with GDDR5X, a 1080 level cut down slightly top end Vega card with HBM2 and full fat Vega with HBM2
Bit like the Nano, Fury and Fury-X but with actually performance to differentiate them and i expect GDDR on the low end Vega, to keep the price down so as to entice buyers to adopt.
AMD need a product at each if Nvidia position, and it's no secret the 1070 is the best price to performance card around so i expect this is where AMD will fight Nvidia the hardest
If Nvidia refresh Pascal that will change, AMD have to refresh their low to mid cards to stay relevant.
I think Vega will be 2 to 3 cards, potentially a 1070 competitor with GDDR5X, a 1080 level cut down slightly top end Vega card with HBM2 and full fat Vega with HBM2
Bit like the Nano, Fury and Fury-X but with actually performance to differentiate them and i expect GDDR on the low end Vega, to keep the price down so as to entice buyers to adopt.
AMD need a product at each if Nvidia position, and it's no secret the 1070 is the best price to performance card around so i expect this is where AMD will fight Nvidia the hardest
I can see these sub £200 8GB 480's as being really good buys. Kinda like people who were buying 290's for £200-220 before the 300 series replaced em and the prices for nearly equivalent 390's went back up quite a bit. This is basically just a 'clearing stock' situation by retailers. Not an official price drop or anything.
But the 390's still did well and ultimately became the recommended card in the 970 vs 390 battle once AMD's drivers improved and more games started to take advantage of the AMD console relationship.
So I think even at £200-220, a refreshed 480 with minor improvements would still be fine and do well. As long as it fits well in the lineup and performs well against competition, there's no reason to drop prices further. AMD aren't gonna drop prices just to be consumer-friendly. They'll do it when they feel it's necessary to remain competitive.
This is what ive been trying to say. Mid range to low end cards is where the money is at. It's where the majority of cards are making AMD money and AMD can just sell all the cut down chips or chips that fail at the binning process for high end cards and just make them mid range.
Soldato
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also they aim to have small profit margins, yes they need the cash but getting marketshare up is more important at the moment. Nvidia are the opposite and can use massive margins for their top end cards and lower then as time goes on.
FE being key example, I stated on here that they inform AIBs last min about the release of the Ti/Titans to push max sales of their own brands. So a laugh at everyone pre-ordering and mounting about wait times for them.
I can see them upping the Margins once they get back into solid market share, but thats life. cant give handouts forever , believe the 500 series will cost more regardless of ££ exchange coming in
Again, you're just regurgitating this assumption without anything to back it up. In most industries, high end product carries a huge margin.
To use the car analogy again, every manufacturer would like to be Porsche - enormous margins on each car sold so they don't have to make as many. They save money on manufacturing facilities and everything required to support it. Of course AMD could be targeting the mid range for market share growth.
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Associate
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how do you know where the money is? You have no idea, maybe OcUk can give us an idea but even they have a skewed image of a minority of the market. UK is small compared to US for example.
Only AMD and NVidia know what makes them the most profit. You're making an assumption and just the fact that you keep repeating it, doesn't make it true ...
Well simply put it cost AMD a lot of money to make chips. Mid range and low end cards get the cut down chips that dont pass higher end binning processes. This makes High end cards much more expensive to produce. Meaning mid range and low end cards are much cheaper to produce. Thought this was common knowledge. It also costs them a lot of money for R&D to make high end chips that have improvements over the last. They tend to refresh or rebadge chips for mid range and low end and pass them down to save money. If high end cards were so profitable as your trying to suggest why on earth isn't AMD concentrating on them? Because AMD can make significantly more money from midrange and low end cars. Significantly more mid range and low end cards get bought all through the year. It means as long as they maximise here they can make significantly more money which is what they have done and it has paid off for them. I can't on earth see how you guys can think High end cards are more profitable for AMD.
So why are AMD focusing on mid range then and have dominated this time around? And it has seen them increase share prices before ryzen came out. No one is providing me any proof otherwise either so dont make assumptions that high end is so chuffin profitable because i have more idea than you do. Because you havn't took into consideration a lot of things. Your just thinking its xxx money and probably costs xx money to make.
Associate
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the fact that no one is providing proof otherwise doesn't mean your assumptions are correct either. The point is we don't really know. People keep saying how only 1% are enthusiasts and buy high end and yet the 1070 and 1080's flew out the window everywhere, very quickly. The point is, we don't really know. AMD could be focusing on mid range because they can't do high end, for example. Another assumption.
Well AMD did claw back 9% market share with Polaris; and they kept it. Despite NVIDIA launching the GTX 1060 and 1050's.
That's market share, not profit. R7slayer keeps talking about the mid range being where the money is just because AMD are selling lots of cards. I don't disagree that AMD are gaining market share with Polaris, I'm just calling this guy out for making assumptions. For example, Sony made a loss on every PS3 on launch to gain some market share for their new console and to get Blu-ray into lots of households.
Caporegime
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PowerColor teases another Red Devil, is this another Radeon RX 480?
https://videocardz.com/67814/powercolor-teases-new-red-devil-is-this-radeon-rx-580
https://videocardz.com/67814/powercolor-teases-new-red-devil-is-this-radeon-rx-580
I hope the next cooler is better than the 480 one. It's huge, and looks cool, but ran horribly hot, essentially as badly as the reference cooler for barely a Factory OC on it.
I think you are both correct and incorrect at the same time.
Companies need a good product mix to be really successful, Porsche and Ford alike. Porsche would not still be here if it were not for the VW takeover, it is a small volume manufacturer.
Long-term successful business actually tend towards the high-volume, low margin mix rather than high-margin, low volume mix. AMD, Intel and Nvidia are all the same, current product gaps aside, the main difference is 'perception' between Nvidia and AMD is down to marketing, their actual business models are the same. Nvidia has been able to charge more simply due to lack of competition, not due to different business models.
Lets give it 12 months and have the conversation again, I think the views on AMD will be very different.
Soldato
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Pretty much somes it up.
AMD need a huge market share increase to start the ball rolling and regain Market share . That key, im sure that makes board members happy that they are making above 1% profit and taking share. Way better then being in the Red haha.
making the 400 series has gained them so much traction to launch the Vega. I think the 400 has built the Hype for it rather then launching off the Fury.
10 days time and well see how good the card is, or at least confirmed details
