Whats your guys' opinions on this article?
Some of it could be right, but it is equally guessing rather than having had evidence to show that the rumour is impossible, more than improbable. Take for example the comment about reducing the price of the 6c/12t parts, for the last several months AMD have been seen to have 6c/12t CPU's on the market at the $130 range, and 8c/16t parts at $159-199 and that is without the smaller 7nm dies. I don't particularly find a $100 6c/12t CPU improbable at all, in fact I find it very likely, low end CPU's sell in way more volume than high end, and when you start looking at the TCO to a business, the ability to introduce a desktop with more performance at less cost is something very valuable and gains, and margins are something that inevitably will come with volume once your brand is recognised as the best choice.
AMD may well be aiming for a total shift change in the market place, aiming for maximum impact in both value, performance and technology whilst they have the chance to make inroads, and show the potential they have to offer. Using the current trend of year after year of stagnation with very similar products at the same pricing, it doesn't work if you are trying to gain market share from the current incumbent, or it does but way more slowly than they have time for. Set the goal posts high, so that the leader has to follow and better you or know they will keep losing out.
I am sure CES will provide some interesting information, I don't think everything we have seen to be 100% accurate, but only time will tell.