I will say again, if AMD dind't push them, you wouldn't get ADL, it would be fine for them to keep release skylake and quad cores, maybe later they would increase IPC by 3-5% and release it as something new. But let's accept your scenario, if they spend billions on completely new architecture, and without a competition, you can be damn sure it would be pricey, very pricey, Intel could offer same prices with skylake because it is same architecture, and they earn profit from requiring new motherboard every year (dirty tactic). Without competition you don't have pressure to improve so much, you can be relaxed and maximing profit because you are the only one. Thx to AMD you can buy ADL now and move from skylake, judging by your behavior i think you would accept Intel monopoly scenario, i remember some guy in my local forum that was trying to explain us why Intel as only option would be better for consumers, and he really believed in that, LOL.