In EU that is no suprise due to the Putin war pushed electricty costs trough the roof.Exactly cause so many have already upgraded and getting enough performance with what have. Almost all AM4 users are better to just upgraded to a 5000 series and if just gaming then a 5800x3D to be exact. There is little reason to upgrade to either this generation for the vast majority of people.
Give it 6 months and the new x3D chips and those wanting the best gaming performance with their 4090's/7900xtx then possibly that makes sense then depending on how motherboard prices shift in that time. The higher end boards are parity with Intel/AMD. It is the low end where they got issues but those then still make sense with AM4 if current or yes a 13600k if you happen to need/want a new build.
Anyhow, amd knew zen3 am4 5800x3D would sell well as people could upgrade to a better cpu than Intel could offer.
Then as they unleash zen4 x3D in January people will jump on amd.
anyone that bought Intel will have a huge bad feeling called buyers remorse then.
Really happy with my 7600x as its blazingly fast