I think main reason this 9800x3d is becoming so popular is overclocking. 7800x3d there is very little you can do with it, 9800x3d has better design, I was tempted to move on my 7800x3d and swap for 9800x3d but can't be arsed waiting for cpu, I paid £330 for 7800x3d which is good price in my book, still might swap once the dust settles a bit. Never in any rush plus I am a bit more interested in more cores. For many people is great upgrade and they been waiting for a while so I can understand the excitement.