"will be priced just under Intel CPUs" is soooooo subjective, anyone can say that and when reality hits you can argue "25% less is what i meant by just under"
The fact is Intel's 4 core 8 thread is £350, if AMD similar 4 core 8 thread is £330 (what i would call just under) no one will buy it.
This is the simple little thing people who make this idiotic argument always fail to realise, AMD are not the brand recognised more than Intel, its the other way round and by a very long way, its for AMD to attract buyers to themselves, they ain't going to achieve that by being an Intel pricing clone.
Yeah. People haven't upgraded to i5/i7 quad cores so unless the 4 core Ryzen chip is massively faster I can't see it.