The UK is the biggest gaming market in Europe:
The revenue ranking in the 'Video Games' segment of the digital media market is lead by the United Kingdom with 7.94 billion U.S.
www.statista.com
The UK and Germany are almost the same in hardware spends:
In 2022, the European market for PCs generated a total revenue of over 44.6 billion euros.
www.statista.com
We also have almost three times the population of Australia. But despite having less people than Germany we spend more per person on tech,at over 10% of the entire European market in 2023.
So AMD has abandoned the lucrative UK market,which is what they did during the Pandemic as they wouldn't sell reference models at RRP here. Also importing from Europe is not a good idea now,especially if you want to RMA because there is far more paperwork now.
Nvidia,OTH,hasn't abandoned the UK market unlike AMD with their massive 17.5% desktop share. No wonder Nvidia is making so much money. AMD is acting like it can just abandon large markets randomly.