The 4070 should only be $400 as it’s really a 4060ti or even a 4060 given the specs, I mean what would AMD have done if Nvidia had of released the 4070 as a 4060ti for 400 bucks?If it needs to be nearly half the price then frankly i don't think AMD should care what you think, no one can run a profitable business like that and if i can get something a bit better than what Nvidia are offering for 10% less then i think AMD should keep going.