It's like they couldn't care less about any kind of narrative, or structure to the game! I just came out of a cutsene with Edward saying 'let me know how you get on' or something, then the objective pops up to follow that person he was talking to, and a few seconds later 'reduce distance to target'... I have no idea why I am following them. There was nothing to indicate it in the cutsene.
There is something very amateurish about this game.... They are lucky I love Assassin's Creed, and the world's they create, be a use everything else is sloppy!