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ATI cuts 6950 allocation

One thought. If the 6970 is noticeably faster than the GTX 580 I doubt ATI will price it much below £400 because performance alone will sell it. Only if performance is similar or slightly inferior to NVidia will ATI start a price war. The 5800 series was a bargain because it could not match GTX 480. The 6800 series is not such a bargain because it beats the closest opposition. Anyone thinking that ATI will release a GTX580 killer for £300 is smoking crack. They will squeeze whatever profit they can out of it, just like any other business.
 
555BUK said:
One thought. If the 6970 is noticeably faster than the GTX 580 I doubt ATI will price it much below £400 because performance alone will sell it. Only if performance is similar or slightly inferior to NVidia will ATI start a price war. The 5800 series was a bargain because it could not match GTX 480. The 6800 series is not such a bargain because it beats the closest opposition. Anyone thinking that ATI will release a GTX580 killer for £300 is smoking crack. They will squeeze whatever profit they can out of it, just like any other business.
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Actually your logic is flawed right there. Any company would aim to win with its competitor in terms of both price and quality. Otherwise we would have seen a horrendous price gauging since there are only two leading companies that supply graphics cards for gamers.

If AMD can both undercut the pricing of GTX580 and win the performance crown, Nvidia is screwed and has to either cut their pricing down (and therefore their profits) or get out of the market because all the money goes to AMD.

Of course I agree, the card won't be sold for £300 at launch, it isn't going to happen for the next few months at least. I doubt it is going to be more expensive than £349-369 though.
 
I'm just hoping there will be a decent card available for approx £200 in April/May 2011...sadly 69xx series will be too much for my budget.
 
Thats not what we've seen in the GPU market lately. If its faster than the 580 I think we will see retailers jack the price on the 6970 even if AMD is trying to keep it low, rather than lose so much on the 580 so soon. Tho if stocks are low on the 580 it could skew things a little.
 
Ejizz said:
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Lol!
 
Rroff said:
Thats not what we've seen in the GPU market lately. If its faster than the 580 I think we will see retailers jack the price on the 6970 even if AMD is trying to keep it low, rather than lose so much on the 580 so soon. Tho if stocks are low on the 580 it could skew things a little.
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And yet there will be retailers selling them at a low profit which will drive the prices down very soon after unless there are stock allocation problems.
 
Mr Krugga said:
Actually your logic is flawed right there. Any company would aim to win with its competitor in terms of both price and quality. Otherwise we would have seen a horrendous price gauging since there are only two leading companies that supply graphics cards for gamers.
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I am sure BMW Management team go to bed at night thinking lets undercut Ford and provide better quality. Utlimately, if you have a better product, you sell it for more and force the competition to drop prices first. Starting a price war benefits neither company.

My guesses are £300 for 6950, £400 for 6970 1GB, £460 for 6970 2GB, GTX 580 down to £360.

Gauging occurs everywhere, all of the time.
 
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555BUK said:
I am sure BMW Management team go to bed at night thinking lets undercut Ford and provide better quality. Utlimately, if you have a better product, you sell it for more and force the competition to flinch (drop prices) first.

Gauging occurs everywhere, all of the time.
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High end cars and consumer electronics aren't as comparable as you seem to think. With luxury cars, it's not only about performance, it's about luxury, the interior finish, how it drives, how it looks, loads of things. With graphics cards, the thing most people are concerned about is how much performance they're going to get compared to how much money they spend.
 
555BUK said:
I am sure BMW Management team go to bed at night thinking lets undercut Ford and provide better quality. Utlimately, if you have a better product, you sell it for more and force the competition to drop prices first.

Gauging occurs everywhere, all of the time.
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BMW doesn't compete with Ford mate :p

These are not the only companies in the automotive industry either.

I'm sorry but you have no idea on how pricing works in electronics industry :(
 
Mr Krugga said:
I'm sorry but you have no idea on how pricing works in electronics industry :(
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Well, I do work in the electronics industry and I provide technology for some rather big names. I also know that if you are the owner an established brand and you manufacture the best product, you do not undersell it. If ATI's 6970 clearly beats the GTX580 it will be priced equal to or above it's oponent (irrespective of how much less it costs to produce). Why start at a lower price point when you do not have to?

ATI's 5870 arrived at £300 and that was 20% slower than the GTX 480. If the 6970 noticeably outperforms the 580 and arrives at <£350 I will eat my hat, and plenty of humble uninformed pie:).
 
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