That's not the current A3 though is it?
I've got a 64, A3 Sport, it's only a 1.6 TDI, and it's only a Sport but it's quiet (even for a diesel) it's very comfortable and the amount of ways you can adjust the seats is excellent. But yes, it's pretty sluggish in 1st gear as most diesels tend to be, after that it's perfectly good for normal road usage.
The interior finish in a 1 series is much worse, the A3 is a lovely place to be.
Each too his own though?