Associate
On the subject of grind, PearlAbyss (the studio behind it) have said that most quests won't have XP rewards, so you'll have to grind monsters to level. I don't know about you, but that sounds like the worst type of grinding to me.
source
Sweeeeet. That's the best way to play an MMO. That grabs my attention more than anything else so far, will be keeping an eye on this.