That makes sense for the 7/X7, but not so much for the 4. The 4 doesn't seem like a great fit for the Chinese market where most are driven, not drive.They've made the grill on the 7 Series big too, and the new X5 and X7. Apparently not a lot of Europeans like it, but the Chinese have respond positively to ostentatious chrome filled front ends. It's a car styled to sell well in China because they don't like the subtle designs that most European's do.