Whilst the M2 looks great, I must admit I was thinking "What's the catch" - to which the last 5 minutes addressed this. I think all of those cost cutting exercises would just end up really, really annoying me.
A crooked seat to save on the cost of moving the steering? No ///M button? No independently adjustable steering/suspension/throttle? Basically all the same big parts as the M4? An engine which is just a very, very slightly fettled version of the M135i/235i engine and basically the same engine that was in a 2010 335i? The M2 is just a product of a BMW parts bin.
Now, I know there has to be cost cutting and I'm all for efficiencies where there is no hit, but I can't help but think that now BMW have introduced all of these new models that no one even asked for (I mean, who hasn't been waiting for the new 2 Series Grand and Active Tourer, or the X4 or the 3 series Grand Tourer?!), they're doing a VW and just sharing all of the parts - and that's one of the things that have always put me off VW's. You can buy about 15 different cars, all built on the same chassis and using the exact same parts.
To me, what you're left with is a car with little identity - which I guess is fine for all of the other models, but half of what makes the ///M cars special is that they are slightly bespoke. They have an engine ONLY featured in M models and most of the parts are specific to that model. I really don't like the "Let's see what's in the parts bin today!" way of doing things.
Obviously these "problems" are all in my head, and the end product is a car that is meant to be utterly fantastic to drive, but I just can't shake the feeling that it isn't as "special" as the other ///M cars or previous models.