I love the hate for game's business model from the economists on the forum.
Did it ever occur to you that if they reduced the price of the new games then it's entirely possible that the stores would be operating at a loss? I heard that Nintendo sold games to independant game retailers AT RRP. In other words if the RRP was £39.99 Nintendo would sell the indie game shop the game at £39.99 a copy. I.E. ZERo profit unless they manage to flog some warranty or an accessory or even a Brady game guide. Difficult staying in business making no profit, right?
Now Game may have had more marketing clout than that, but if Nintendo sell to game at £35 a copy, £5 is all they make. If they even sell 10 copies of that game that only pays for one member of staff. Rent, pay for the other staff, electrical bills, all these things are reduced by having a giant warehouse where rent is cheap per sq/ft compared to a shopping centre where it could be 3 or 4 times the price. The margin on hardware these days is equally tight, often in single figure percentages. Yes Amazon can sell something cheaper but when you can order 50,000 a time, all for delivery to half a dozen warehouses instead of 400 stores it becomes MUCH cheaper. I have bought stuff from game recently, even today as I had money on a Game card which i wanted to use so I got the kids a few games, just in case but I rarely buy PC stuff from them anymore. Mainly because they hardly stock PC stuff anymore either!