I agree with the article from a consumer market perspective.
"Panasonic, Fujifilm and Olympus are all losing money on cameras"
While this is true, I heard that Fuji were actually making money on it's X system, even if it was losing money on camera's overall, although I can't say I've fact checked that.
Imo the writing is on the wall. There is or won't be any money in consumer camera's in the near to more long-term future. The camera on my 5s is actually pretty impressive, and I can see why people wouldn't bother with a crappy point and shoot.
Strangely I was surprised to hear Sony's smartphone lens/camera (QX10 etc.) was doing really well. I didn't expect that tbh.
Fuji and Sony have the potential to eat allot of Canikons professional cake market. The pro market is the only camera market with good margins and somewhat decent profits. It's also a market that should be immune to the iphone, at least for a good while.
If I was the CEO of Fuji/Sony I would double down on R&D and get out a mirrorless system that competed with Canikon from a performance perspective, and then go from there. If they don't it will be a slow death.