Hi,
The first batch of mid to high end laptops are now on the site - value and higher end to follow within the next couple of days.
We'll have some £500/£600 solutions with next gen gear that'll compete nicely with the XPS...but at the end of the day you pay for what you get and I am confident our prices will be very competitive.
I was disappointed with the range until I read that. If what's up now is only the mid-range stuff then i'm very interested to see what's coming in cheaper.
What about something to compete with Vostros? Obviously don't expect you to beat Dell on price, but close would be nice. Would pay a bit more for quality, or something I had a hand in building.
Options-wise:
more choice of screens, particularly 1440x900
choice of graphics cards,
choice of cpu's,
option for a larger battery.
Colours and patterns
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It might be worth offering a range of pre-built systems with only a few options, and a fully customised service.
I.e. you pick a chassis (screen resolution might be tied to this, so you'd have say three "Value 15.4" chassis with 1280x800, 1440x900 & 1680x1050 sizes) and then add the options you want- Cpu, GPU, HDD, RAM, OS etc. If you wanted to build some of it yourself, you'd pick the chassis and the parts you want installed already (CPU & GPU, for example) and add the other parts to your basket (RAM, HDD). The charge for construction could scale with the number of items, to reflect the time involved.
Dell currently have 2 week+ extra waiting times on popular models, so waiting a week or two for a full or partial custom build from OCUK isn't necessarily out of the question. Someone has to put it all together after all...