Reviewers always overestimate motherboard requirements, I mean if you listen to buildzoid you'd think there's only one half decent AM4 and Z390 motherboard and the rest are trash for overclocking, which just isn't true. You have to realise their perspective, which is often high-end overclocking which most of us, let alone the general public, are not going to care about. The only real thing you should look out for is getting a board with decent components for future-proofing, particularly on AM4 because of its long life.
Having said that, motherboards have certainly succumbed to the "RGB flashy gamer" syndrome that affects so many designs these days. If they are splashing cash at that rubbish, they have to save it somewhere else - usually the quality of the actually useful components.