You're deflecting for the most part here... we're not talking about a kettle or a TV, we're talking about a CPU (or we should be), which has a very specific set of functions and performance metrics which you don't seem interested in, instead choosing to imbue it with an EMOTIONAL response and nothing else. It's worrying that you don't see a problem with this.
You are solely focused on this 'want' and 'excitement' angle... as though that is the only criteria for buying anything. Really? You genuinely think we should all make purchasing decisions based on pure emotion and nothing else? That said, I don't disagree that this is what a lot of people do, and all speaks to the mess society is in regards mass consumerism, zombie culture, new shiny shiny and masses of debt, but still, it's a serious problem and not healthy.
Along with many other people, you've simply fallen in to the trap that marketeers and advertisers have designed for you, and this is EXACTLY what they want you to feel. God forbid that you actually think about a purchase sensibly... they WANT you to buy on emotion. I'd say you were 'free' to do that, which you are of course, but freedom doesn't really come in to it given the manipulation.
Why is value a "crutch"? It doesn't need to be the ONLY consideration, but it shouldn't be thrown out the window solely in favour of emotional response! What's worse here is that you seem completely oblivious to what's going, not even questioning why something like the 9900K "excites" you, and you then compiund that by saying you hope most people make purchasing decisions based on emotion. WHAT?! We're intelligent adults, not mindless childlike autmotons driven purely by our emotions!
I'm not sure what else to say to you.
I've spent a number of posts now stating I understand people making a purchasing decision on other factors and then you say something like "EMOTIONAL response and nothing else" when I said "made MOSTLY on emotion". You then say "You are solely focused on this 'want' and 'excitement' angle... as though that is the only criteria for buying anything" when I have clearly said I understand people making purchasing decisions on other factors. Cost, budget, use, work, all stuff that is, well, I thought obvious. To me this is a hobby though and fun so you will excuse me my excitement. I even said to you it's a toss up between a 9900k and Threadripper which seems clear that other forces are at work.
The brainwashing thing again by marketing companies is quite frankly nonsense. It's a weak argument used by someone running out of ideas. The 9900k marketing for example has been laughable and if I was basing it on that I wouldn't buy it. It must be pretty dull not making purchases based on excitement though. Where's the fun in that right.
I'll be blunt. You are one of those posters who picks out what they want and ignores the rest just so you are right. It also feels as though you are one of those people who just argues until the other person gets bored and gives up, which I am. Good day sir.